You know, I was a big fan of Sailor Moon season 1 when it first came out in the US, would watch it every day after school. Then an older kid who wanted to rain on my parade read me an article in some TV Guide-type magazine about how it was the top-rated show marketed towards girls.
I was like initially skeptical, but I put the pieces together eventually. All the fabulous accessories in the show. The insistence that everybody dance around rather than actually fight. Talking cats. It was obvious.