Wednesday, November 24, 2010


I recently got terribly close to booking my hugest deal yet. This Danish company via a New York advertising agency wanted me to design a mascot (Saga) for them.

This latest brush with destiny came like my other nigh-pro experience, via a Yalie who noticed my work and passed it along. Thank you, T.P.!

The company ended up going with a video promotion rather than print, so I got the ax, but these were the brainstorming sketches I submitted to get the design process going.

They weren't too specific, but I kept getting notes about how the client is "Danish," which I thought was a polite way of asking me for a blonde/blue design, after a google-image of "Danish people" revealed mainly that.

The other bit of description was that they wanted the costuming to be Eskimo-y but at the same time for her to look like a "Vargas girl," which was mildly confusing since it's kinda like asking for hot ice...she's supposed to be bundled up, you know? Anyway, this audition was on really short notice, so no time for questions, just draw/color like the wind!

I don't like how this Katara-influenced Saga turned out...
This one's my favorite. We're fully incorporating the logo's colors, and I'm drawing the same way I drew the faces on my very first purely digital comic, which is my favorite way to digi-draw: with pressure-sensitive opacity, you get to really simulate pencil drawing; feels way more expressive, really fun.

They also talked about having a baby seal as Saga's companion, so these last two brought him into the mix. In my head, the first seal design was a burly little baby seal from the Bronx or something, while this second one is more of a realistic, cute baby seal.

I was marathonning these designs after finishing a comic, so I was super exhausted, and only had time to turn in these four designs, but it ended up looking pretty ok. I loved that I got to play with Oakland's colors, which is my home team, homie.

And so ends the Saga saga.


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